Realty developer Kanakia Spaces has roped in French football legend and Real Madrid manager Zinedine Zidane as a brand ambassador for its project Kanakia Paris in Mumbai’s business district in Bandra-Kurla Complex. This is for the first time an international sportsman is being hired as an ambassador of any real estate project in the country.
“This is my first involvement in India directly and I am delighted to be a part of this project,” said Zinedine Zidane, former captain of the French National football team.
Apart from being the face of the project, Zidane will also be involved in a consulting role for the project, which aims to recreate a Parisian experience for homebuyers. The residential project being executed over 2 acres in the heart of BKC and has total 463 units in two-three bedroom configurations starting at Rs 3.7 crore.
“For the first time possibly in Asia or the World a footballer, coach and celebrity is involved in conceptualizing a real estate project with the developer, therefore this differentiates the association from others and positions what ZZ (Zinedine Zidane) stands for more deeply in the customer’s mind,” said Ashish Kanakia, Director, Kanakia Spaces.
Olivier Vecchierini, a renowned architect from Paris, will design the landscape and some interiors of the project.
“Construction of the project is moving at fast pace as the possession is scheduled after two years. Wehave already sold around 30% of apartments and with Zidane’s association; we expect the sales momentum to improve further,” said , Himanshu Kanakia, MD, Kanaika Spaces.
Kanakia Spaces has so far delivered over 13 million sq ft of commercial, residential, entertainment, education and industrial spaces.
Source: ET Realty
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