With multitude of projects being launched by hundreds of developers across all segments, a real estate buyer often feels lost, ignored and confused. Such scenarios are not uncommon but soon this is all going to be passe and thing of past. Developers are starting to recognise the needs of their prospects and are looking at ways and means to address their needs, engage them and lead them towards making the buying decision using new-age experiential marketing techniques and installation-based experiences. We bring to you ten hottest trends in real estate marketing.
Aerial Masterplan 3D View
Bird’s eye or the aerial views of a yet-to-be-constructed property gives your prospects a clear understanding of the designing intent, usage of exterior spaces, landscape elements, road network, surroundings and most importantly connectivity. These are created using advanced 3D design tools and are to the scale representation of a development. To create interest a lot of graphically generated special effects can be given on these in various lighting moods. Primarily used in most forms of communication material.
Exterior CG Renderings
Exterior renderings are 3D views of your property from an eye level usually focusing on elevation facade and the landscape elements in the development. The detailing is done as per actual CAD files making sure that these look just same as the actual constructed building would. To top it all, even the facade material specifications, colors, glass type and plantation in the landscape elements is representation of the actual plan. Exterior renderings make sure that the towers look imposing and villa units warm and inviting to the prospects. Lighting moods can be decided basis what looks the best in a brochure, a hoarding, a newspaper advertisement or in online media.
Interior CG Renderings
Interior renderings are the 3D views of various areas of the units you wish to sell. These views are complete with furniture, furnishings and light fittings etc. and give a true representation of the spaces and specifications of materials in terms of walls, ceilings and flooring. Primarily used in communication material like brochures and advertisements for the purpose of showcasing lifestyle.
Isometric views are top-level perspectives of any typical unit in your development complete with interiors laid out as per the unit layout plan. To make these more meaningful the angle chosen is carefully decided to showcase the maximum utilisation of spaces inside any unit. The specifications of interiors in terms of flooring type in various rooms, wall cladding etc. are as per actual offering and similarly the layout is also actual representation of a 2D floor plan.
Curved Screen Theatres
Gigantic screens with curve from 100 degrees to 180 degrees for an immersive viewing experience are the next in thing to showcase your development animations and walkthroughs. Powered through high end multiprojection technology that gives a pixel perfect image combined with state-of-the-art 5.1 channel audio from the likes of Bose and JBL gives an absolute immersive and cinematic viewing experience. What’s more is that one can even combine this with active 3D viewing technology to take the experience a notch above or use the power of 5D to tickle all senses of the prospect. The screens can be start at 20 ft and can go as huge as 50 ft.
Let the real interact with virtual and create an environment wherein both can be seen together. Augmented reality has endless applications in real estate. All you need is a smart phone a tab or even a PC with webcam to see the magic. The most common examples are conversion of 2D to 3D ideally suited to view floor plans and video & image overlays combined with interactive actions suited for newspaper ads, brochures and other printed communication material. Memoir zones wherein your prospects pictures gets clicked in virtual environs of your property or even standing right next to the celebrity brand ambassador is another application of augmented reality, which finds great acceptability in events to drive footfalls.
Show the Magic in Thin Air. Holographic Projections create an impact with Volumetric Virtual Formations happening right in front of the prospect and come in form of small format Displays and extra‐large sizes. Using high definition video projection, near invisible holographic film coupled with some clever lighting and of course amazing 3D content companies can connect with their audience in a way never seen before. Show full 360-degree views of your product models be it buildings or interiors or simply your logo you are sure to grab the eyeballs you require.
The touch environments create a direct physical immersion into the brand and its offering. Be it your sales gallery, exhibitions, events, reception and waiting lounges these environments are bound to create an impact in both multi user as well as private engagement platforms. You can showcase your project in most interactive way through engaging apps and robust all in one hardware combining the power of i7 processors, 16GB ram and commercial grade screens varying from 32 inch to 84 inch in size. Spill proof, scratch proof and designed to work in all kinds of lighting conditions these can be packaged as kiosks, tables and wall units.
Smart Scale Models
Smart models are the in thing to showcase your development and its features in the best possible manner. Made with amazingly high accuracy and stunning lighting effects to accentuate architecture these models come powered with zone lighting to understand and experience the project USPs in a better fashion. The zone lighting is controlled through iPads or touch pads straight away. The USP of these smart models is their lighting, finesse and usability by the sales team.
Interior Unit Scale Models
Why spend millions on making all sorts of show flats when a to the scale model in 1:10 or 1:25 scale can do the magic for you. Interior unit models come with exact reproduction of finished and specifications of actual units and are completely furnished using actual fabric and material you desire. These models not just attract the prospect but also give him an exact idea of usage of spaces and space planning.
Source: ET Realty
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